Summer has finally arrived! You– and your customers, will spend more time outdoors enjoying favorite summertime activities like swimming, biking, camping and more. While you’re all having fun in the sun, your hair may not be having such a good time.
A few weeks of sun and what was once shiny, beautiful hair can look dry and frizzy. Fried hair isn’t just a figure of speech. Jessica J. Krant, MD, MPH, a New York dermatologist, says the ultraviolet rays of the sun actually “cook the hair shaft.” Not to mention the damaging effects of chlorine and salt water. A dip in the pool or in the ocean and you end up with pruney fingers and parched hair.
Augment your regular line up with essential summer hair care products specifically designed to help keep summer hair looking gorgeous, and your customers coming back for more.
- Try Dry Shampoo to Wash less Often and Use Less Heat.
When you wash your hair, natural oils are removed along with dirt and other pollutants. This can stimulate additional oil production which, of course, makes you feel the need to wash your hair more. In place of washing, try Essential Dry Shampoo. Dry shampoo absorbs sebum, rather than rinsing it out, which leaves your hair clean and looking freshly washed. Ditch the blow-dryer during summer and let your hair dry naturally. “Heat prompts sebaceous glands to churn out more oil, and perspiration compounds the problem because it makes hair appear dirtier and greasier,” says Trichologist Dr. David Kingsley.
- Detanglers Keep Chlorine Out & Cleansers Clean Up Nicely
“Wet your hair with tap water before you take the plunge and it won’t absorb much chlorinated water,” says Dr. Kingsley. Hair absorbs the first liquid to which it is exposed so wetting hair with tap water helps to keep the chlorine out. For extra protection, use Essential Leave-in Detangler Spray to coat your hair. After swimming, use Essential Vital Skin Face & Body Cleanser to wash away chlorine. The activated charcoal and EDTA in the wash bind to the chlorine molecules and remove them from your hair and skin.
- Condition, Condition, Condition with Masques, Oils, and Conditioners.
We can’t say this enough: hair needs extra conditioning to combat the effects of the summer sun. “You can have greasy roots but fried ends, so even if you’re afraid conditioner will make your hair greasier, apply it to your ends to prevent sun-related dryness and damage,” says Dr. Kingsley. Essential has just the right solution, customized for you! All Essential conditioners are designed to allow you to add ingredients to create the perfect conditioner based on your needs. We recommend using Essential Hair Masque at least once a week. Add oils from Essential to your conditioner for extra moisturizing. Avocado Oil will absorb into the cuticle and help bind split ends together while adding shine. Olive Oil will help soothe scalp irritation.
Keep it simple.
Add these summer products to your product line and help your customers keep their hair looking beautiful and feeling great all summer long. An existing duo, like Essential’s Pink Grapefruit Sulfate Free Body & Hair Wash and Conditioner, already incorporates a gender-neutral and age-defying summer scent. So adding this to a line-up– perhaps in travel size bottles, is super easy. Or you can create your own signature profile by adding an Essential Oil Blend, like the Uplifting or Spicy Citrus to our Basic Body & Hair Wash and Thick Conditioner. Or package up Dry Shampoo; it’s not limited to the 3.4-ounce liquid carry on limitation rule at US airports.
