As a hair stylist or salon worker, you likely see yourself more as an artist than a salesperson, and that’s completely understandable! It may feel too salesy or disingenuous to start selling hair care products at your salon, and even a little daunting. However, selling hair care products does so much more than help you rake in a little extra cash. If you’re on the fence about it, read on to learn why your salon should sell hair care products.
Improves Overall Sense of Professionalism
Before we get into why your salon should sell hair care products, it’s important to note that you should only sell the products you use or products you’re familiar with. The last thing you want is to get caught selling a product you know nothing about, as it can come off as disingenuous.
When you sell products you know about and use, you’re better prepared to answer questions that your customers may have about them. This builds a sense of confidence in the product they’re buying and shows them that you’re a knowledgeable professional.
Develops Customer Loyalty
When you build trust with your customers, you build loyalty with them, and that’s what keeps your clients coming back and what compels them to recommend you to others. For example, if you notice your customer’s hair isn’t as soft as it used to be, you can use your expert knowledge to suggest a product that will improve their hair texture. Don’t worry if a customer says no to buying a product—the important thing is that you tried to help them and gave them genuine advice. The more care and professionalism you show, the more trust you build, and the stronger that client relationship becomes.
Increases Profits per Customer
While it can feel uncomfortable to think about how much you can profit off of essentially selling your art, don’t limit yourself to the role of an artist/service provider! In doing so, you’re limiting how much your business can expand, and you can’t live up to your true potential. This may sound exaggerated, but it’s true! You won’t be able to make a sale every single time, but you will increase the profit you make per customer, which will add up over time. Don’t be afraid to dig toward the marketing and sales side of things—it may benefit your business more than you realize.
If you’re considering selling hair products at your salon or need to stock up on some necessities, we’ve got you covered. Our line of wholesale natural hair products has everything you need, from styling cream with vitamin E and organic Safflower oil to deep conditioner with oat protein and much more!