Great packaging is vital to the success of a cosmetics line and a major part of branding. The beauty industry is competitive, and you need to show customers why your company is a better choice than competitors. Keep things simple with these tips from the pros on what you need to know about body scrub packaging.
Packaging is Marketing
Packaging may seem simple, but it’s a major component of quality marketing. Think about your brand colors, logo, and who you want to appeal to. You should have a theme for all your products so it’s easy for customers to spot items sold by your company. For example, if you’re an eco-friendly brand and your logo color is pastel blue, use that color on your body scrub packaging.
As you think about packaging for your body scrub, you should also consider what best reflects your brand. While a luxury brand may sell the product in glass jars, an eco-friendly company may go the minimalist route to prevent waste.
Bonus Tip
Customers should be able to spot your product quickly. This is especially true if you sell in a brick-and-mortar store because people may not always look for the brand name at first glance. Adding your logo and brand colors to body scrub packaging ensures brand recognition.
Keep Labels Informative
A label makes the product look professional and should give customers a better idea of what the skincare product does. What purpose does it serve, and what skin type is it best for? Body scrubs help exfoliate skin to leave a glowing appearance. Customers should know how abrasive the scrub is since it may not be appropriate for customers with sensitive skin.
As you analyze what you need to know about body scrub packaging, you should note that labels tell a customer what’s in a product. An informative label helpsyour customers understand the quality of the skincare product they’re buying and informs them what’s in it. Those with allergies may need to know what ingredients are in the product to prevent an allergic reaction.
Pay Attention to Costs
The packaging price depends on the material you use; glass jars and plastic tubes will have differing price points.. Noting these costs is vital to your budget and the retail price of your body scrub. If expensive packaging best aligns with your brand, you’ll have to factor that into how much you charge for your product.
Buy from Essential
At Essential, we sell natural and organic body scrubs and other cosmetic products that you can purchase to sell as is or customize to better fit your beauty brand. You can also choose to get your product packaged with us, so the only thing you need to do is market and sell that incredible product. Purchase our high quality body scrubs and ensure your label is eye catching so you can dominate the industry!
