Color attracts attention and nobody uses it better than mother nature. In observing the world, we see how nature uses a colorful palette to draw the attention of insects to flowers. In the animal kingdom, the most brightly colored birds attract the attention of potential mates. It’s no wonder that people are also attracted to beautiful colors. Enhancing your natural hair and skincare products with color can add to the appeal of your product, but, in the past, adding color to your hair or skincare products usually meant using something synthetic and unnatural. There have been a handful of natural colorants that have come and gone, but often the color fades over time or completely changes if you adjust the pH of your product. The only way, if you desired vibrant, long lasting color, was to choose a synthetic colorant. Fortunately, those days are quickly falling behind us. With the rise in demand for more natural products, scientists are shifting their focus to use nature’s own colorants to create bold, beautiful and long lasting NATURAL color!
Color and Ingredient Decks
If you sell natural products, you’re probably very particular about the ingredient deck. After all, more consumers are reading ingredients and insisting certain ingredients be eliminated. Adding color with synthetic ingredients also means adding synthetic chemicals to your ingredient deck, which doesn’t exactly mesh with having a natural product line. Even though you’ve carefully chosen natural ingredients for your formula, if you want that pretty pink color to give a visual pop to your rose scented shampoo, you have to list currently undesirable ingredients like FD&C Red No. 6. Most consumers who purchase natural products are quick to pass on products with FD&C or D&C listed in the ingredients. The good news is that with natural color, you can actually increase the appeal of your ingredient deck!
Check out Essential’s Marionberry Martini Aloe Gel: Organic Aloe Leaf Juice, Organic Alcohol, Organic Glycerin, Xanthan Gum, Red Seaweed Extract, Neem Leaf Extract, Neem Flower Extract, Ivy Gourd Fruit Extract, Eggplant Fruit Extract, Aloe Flower Extract, Holy Basil Leaf Extract, Turmeric Root Extract, Water, Amino-Esters-1, Basil Leaf Extract, Fragrance.
Everything listed in bold creates the beautiful purple color, and all of these extracts have their own wonderful properties (besides color) that contribute to the effectiveness and appeal of this unique aloe gel. Also, the fragrance is a natural, fractionally distilled fragrance from 100% plant material that smells just like fresh marionberries!
Essential is currently using a wide variety of natural color, so if you have a private label project that needs a little extra visual appeal, ask your account executive what color options are available.
