It’s no secret that men’s grooming products are more popular than ever. Men around the world are placing an increased importance on their looks and are willing to spend money and effort on their appearance.
Trends in men’s products are becoming an area of a focus rather than an afterthought to trends in women’s beauty products. If you haven’t considered entering the men’s market, now is a good time to take a look. In-cosmetics is predicting that the global men’s grooming market will increase especially with men in their 40s and 50s. These older consumers are leading more active lifestyles and are more conscious about their appearance and health than earlier generations.
We’ve selected our top five men’s products of 2015 to help you get started!
What can we say? Men love this Wash. The combination of Peppermint and Tea Tree smells fresh and clean without being “girly”. This wash easily powers away the smell of a sweaty workout while still leaving hair and skin feeling clean and conditioned.
The alpha-hydroxy acids (AHA’s) contained in this splash help slough off the dead skin cells leaving skin looking youthful and healthy. It’s no wonder that men are using this after shaving to look their best!
This soothing, Jelly is perfect on its own. However, it can be easily customized to be a foaming shaving jelly. A must have for men with sensitive skin! Check out our video on how to make a foaming shaving jelly!
Men are starting to notice when their eye area starts to show signs of aging, and they are looking for products to help improve the appearance of those lines! Here’s what one customer had to say – ” This creme is a ‘must have’! My husband and I use it daily on our faces, necks and arms. We are of an age where our skin needs extra attention and this creme fills the bill and then some. We do have a business, but so far, we are keeping this product for ourselves! ha Maybe if our customers ask nicely we’ll share. ”
Date: July 19, 2013 By: Charlotte
Not the kind for removing hair! Essential Hair Wax is a styling wax and is more popular than ever. With the full beard currently in fashion, a sharp move from the clean metrosexual look of the past, the new full beard look has been dubbed “lumbersexual”. The prediction from Datamonitor is that the next trend will be fewer beards and more moustaches. Whether a full beard or just a moustache is preferred, a good styling wax is a must-have in any man’s grooming kit.
We’d love to hear from you! What men’s products would you like to see Essential offer?
