Today’s consumers are becoming more and more concerned with what’s going into the products that they buy—especially the products that are going in and on their bodies. As the world changes, large and small businesses alike are turning to more natural and organic ingredients for their products. However, large name brands have the luxury of having an established presence in the market. If you make your own body wash or are looking to buy white label from a seller, here are some tips for selling your own natural body wash.
Put Your Best Foot Forward
When marketing your product, you want to highlight the best parts of it. That means putting the benefits of your product and its healthiest ingredients at the forefront of your packaging. For example, if your product is organic and cruelty-free, make sure to highlight that on your label. Most people won’t take a deep dive into your ingredients and their sources, so it’s best to do the leg work for your customer.
Make Sure the Product Reflects You
Your brand and packaging should reflect your personality. More and more customers want to engage with the seller, especially in smaller businesses. A theme is a great way to add your own personality and attract the kind of customers that best align with your company’s values. The more niche customers you have, the more loyal and returning customers you’re bound to receive. Plus, many customers feel safer and more confident when they can buy from someone who doesn’t feel faceless or to whom they feel they can relate.
Use Memorable Packaging
In a similar vein as the previous section, packaging is one of the most important ways to increase brand awareness and sales. Many smaller businesses will add little surprises, gifts, samples, coupons, or signed cards to make the unboxing experience more memorable. The better you stick in someone’s mind, the more likely they are to buy from you again. You can also use themed boxes, gift wraps, stickers, and more to achieve the same effect. Making unboxing an experience is a great way to garner loyal customers.
Make Yourself Available and Accessible
Making it easy to contact you and access your products is critical, as most consumers don’t like to chase around social media tags or fiddle with buggy websites. On your label or in your packaging, highlight the best way to contact you or the best way to rebuy. However, if you put your company’s contact information, make sure to respond to communications in a timely manner. As mentioned previously, customers like to work with a seller who feels safe and relatable.
With these top tips for selling your own natural body wash, your business is one step closer to becoming a valued brand. If you’re looking to sell your own natural body wash but don’t know where to start, Essential Wholesale & Labs can provide you with wholesale body wash. You can further customize this body wash with scents and oils and label your new product with your own unique brand.
