The Benefits of Aromatherapy

Are you familiar with the benefits of aromatherapy? Aromatherapy is tremendously popular in the beauty industry, with essential oils showing up in the ingredient decks of countless skin and hair care products as well as on their own to keep our products and spaces smelling fresh. While most of us are aware of essential oil’s capacity to scent our products, spaces, and selves, we are often less aware of the incredible benefits that aromatherapy and essential oils can offer both our skin and brand image.

In this blog, we’ll cover the ways in which essential oils can enhance your brand, and the best essential oils to benefit different skin types.

How can Essential Oil Aromatherapy Boost my Beauty Brand?

Have you ever had the experience of walking into a really amazing smelling shop? Or maybe a salon or spa? Immediately, you get a wonderful feeling of calm and warmth in the space. Then you return home with your purchases and unwrap your items. The scent of the shop wafts out of the packaging, and once again you experience that feeling of well-being. Utilizing aromatherapy in your business creates a distinct and luxurious experience for your customer that keeps the memory of your store vivid in their minds, motivating them to return.

Side Note: What is aromatherapy? When people talk about aromatherapy they usually mean adding a few drops of essential oils diluted in water and poured into a diffuser. Many electric diffusers are available and you simply turn them on to diffuse scent into your room. Different people notice different benefits of aromatherapy, so we encourage you to experiment with time of day and scent profiles in your own space before bringing into your work space.

Creating signature scents can be a wonderful tool for selling more products. For example, if you operate a salon and keep custom scented products in your back bar, in addition to having retail versions available, your customer may fall in love with the scent of your products, and in turn be more likely to purchase those products post-appointment.

Aside from offering skin and hair care products infused with your custom scent, you can create your own essential oil blends and offer them in your product line. If a customer comes into your store, spa, or salon and happens to comment on the beautiful scent, you have a perfect opportunity to tell them that you offer the same scent in essential oil form that they can diffuse in their own home. You can incorporate signature room sprays and candles into your product line as well, giving your customers multiple opportunities to practice aromatherapy at home.

The Benefits of Aromatherapy for the Skin—What Essential Oils Should I Use for My Skin Type?

Essential oils don’t just smell good—many of them have wonderful benefits for your skin! They are also natural alternatives to other potentially irritating fragrance options, such as synthetic fragrance oils. For skincare lines meant to target specific skin concerns, consider tailoring your essential oil blends to different skin types. That way, your fragrances can work alongside your formula to help support your customer’s skin type in addition to providing a beautiful fragrance. Whether you’re creating skincare products for your shop or yourself, we’ve created the perfect reference list for your next scented formula.

Please note that although essential oils have many amazing properties, they are potent, and should never be applied to the skin undiluted. We recommend adding essential oils to your formula at a usage rate of 0.25 – 3% depending on your desired fragrance strength.

Dry Skin

Dry skin can be flaky or rough, and craves moisture more than other skin types. If you aren’t sure if you have dry skin, try washing your face and then waiting a few minutes. Does your face feel tight? If so, you likely have dry skin. These are some of the best essential oils for dry skin:

Aging Skin

Aging or mature skin is any skin type that is beginning to show visible signs of aging, such as fine lines and wrinkles. Here are our essential oil recommendations for aging skin:

Oily Skin

Oily skin is typically shiny, and can be prone to feeling greasy throughout the day. Here are the best essential oils for oily skin:

Chaotic or Teenage Skin

Chaotic skin often goes hand in hand with oily skin. Your skin may be unpredictable, hard to manage, and it may not look the way you want it to. We like these essential oils for chaotic or teenage skin:

Sensitive Skin

Sensitive skin is temperamental, and typically reacts to skincare products if they are too harsh. You may experience stinging or burning after using common skincare products. Unscented products are usually ideal for sensitive skin types, but if you don’t want to miss out on fragrant products, these essential oils are the best for sensitive skin:

Does your beauty brand use essential oils or make signature blends? Do you have a favorite essential oil? Let us know in the comments below!