Through the explosion of social media outlets like Instagram, Tumblr, and Snapchat, kids today are aware of trends at lightning speeds. They are often more savvy than their parents! Because of this, the market for teens and tweens is a rapidly expanding and fluid one. Though kids still spend more money on food and entertainment, the skin care and beauty arena is quickly claiming more and more of their focus. As the onset of puberty comes earlier to our kids, marketing a skin care line devoted to the health of teen and tween skin could be a path to a successful business!
If you live with a teenager, or even a tween-ager, you know how independence is pretty much the key to their personalities! Feeling honestly empowered in their choices smooths nearly every interaction with the adults in their lives. Those kids in turn can feel a strong sense of stewardship on the planet. Creating a skincare line focusing on the physical needs of developing tweens and teens that also respects the natural world might satisfy all the criteria! Fortunately, Essential Wholesale and Labs has the same focus when it comes to stepping lightly on the planet. Our extensive line of wholesale skin and hair care products is designed with everybody’s health in mind.
Ultimately, honesty and straightforwardness are the keys to marketing to teens. The first rule of marketing to teens is really not to market to them! You want to appeal to them directly on their own terms. Fortunately, if you’re marketing natural and organic products, not only are you appealing to their sense of fair play and justice, but you’re providing them with products that support their own sense of independence and intelligence and their concern for our planet. They recognize that what they do and how they purchase has an impact on the planet, not just now but into the future.
There are a few other things to keep in mind if you want to launch a successful brand of teen/tween focused skin care.
Ease of use: Complicated skin care systems are not always the best for kids—especially really active ones! Our natural micellar water could be the answer to a prayer: just swipe a saturated cotton pad over the skin and boom! you’re done. No follow-up care is needed. Not even rinsing! This is really the perfect product to throw in a gym bag or a locker, and you can know your active teens will be clean and ready to go! Ours is easily scented with an essential oil or a fragrance oil of your choice. Essential’s new 100% natural lingonberry-fragranced micellar water is a great choice! It was tested by teens and tweens and loved by both boys and girls.
Fragrance: Kids are super-sensitive to fragrance and we want to keep things as natural as possible. We’ve found a wonderful source for 100% natural fragrance oils which smell beautifully. Lingonberry Fragrance Oil is just one of many possibilities for wholesale and private label customers to individualize a skin care line for kids. Essential oils fragrance beautifully and subtly too, and the refreshing scent of tea tree or peppermint can pick up the spirits or flagging energies of any super-busy, overwhelmed teen!
Exclusivity: “I had it before anyone else” drives teens in a big way. Being ahead of the curve motivates them to be risk-takers and try new things out so they can be seen as trend-setters. Marketing a skin care line with lots of simple and pure organic ingredients that teens can brag a little about makes a big difference. Not following the herd makes them the envy of their friends and being out in front in the natural and organic movement can really push them to use their purchasing power wisely.
With these thoughts in mind, launching a successful skin care line aimed at teens and tweens is really only a phone call away at Essential Wholesale and Labs.
