This may go without saying, but children need skincare and a solid skincare routine! It may sound odd, but even babies have their own set of skincare issues, and starting a routine early on builds healthy hygiene habits. However, if you’re reading this article, there’s a decent chance that you already know this and are ready to revolutionize skincare products for children using honest branding and quality ingredients! There’s also a solid chance that you may not know where to start on this journey. Let’s take a close look at how to create a skincare line for children so that you can work toward taking the world of beauty products by storm.
Find Your Skincare Niche
You may be thinking, “If I already know I want to make a skincare line for children, how much more niche can I get?” Fortunately, the answer is very simple. The word “child” encompasses a wide range of ages, anywhere from infancy all the way up to puberty. The age group you want to make your products for will vastly change your marketing plan and the regulations your products need to meet. You also may want to tighten your focus on the types of products you sell, such as soap, sun protection, lotion, and more.
Talk to Parents
Regardless of your target audience or what kind of product you want to sell, it’s the parents that are going to spend money on what you put on the shelves. There is no shame in asking parents what they think about children’s skincare, what they want to see in their child’s skincare products, and the prices they’re willing to pay. You don’t have to stick to speaking with parents you know, either. You can conduct polls, talk to parents through social media, read articles, or even reach out to other skincare professionals and influencers.
Consider the Child-Friendliness of Your Formula
You’ll have to pay attention to your product’s formulation and give special care to the ingredients you put in it. Pre-pubescent children and infants are at extremely different places in their development and, therefore, won’t benefit from the same ingredients.
For example, babies and their parents need to avoid products with synthetic fragrances in them. However, pre-pubescent children can handle fragrances just fine. You may also want to avoid using ingredients that are common child allergens, such as milk, peanuts, and other tree nuts.
Find a Reputable Manufacturer and Wholesale
There are many rules and regulations that go into making a skincare product, especially products aimed at children, and there’s a lot of science behind it as well. Fortunately, you don’t have to be a cosmetic scientist or an all-knowing FDA guru to start a skincare line. You can always work with a wholesaler or manufacturer to make things easier on yourself. A skincare manufacturer produces goods from raw materials, whereas a skincare wholesaler will purchase these goods and then sell them to you for you to add to, brand, and sell. Fortunately, many skincare wholesalers are also manufacturers.
Build a Kid-Friendly Brand
When building any kind of kid-friendly brand, it’s important to put love and emotion into what you do, as that’s exactly what your buyers will be doing. Buyers can sense when someone is trying to make a quick buck. While the parents are your spending audience, it’s important to make the brand look appealing to children as well. When crafting your packaging, social media posts, infographics, or anything else that has to do with your product, you can have fun with color and design. While you don’t have to go overboard, remember that color enriches a child’s young, developing mind.
Also, don’t be afraid to come up with an adorable mascot, whether it’s your very own made-up critter or a cute animal. Give the child and parent something that stands out so that they can identify your product.
Create a Marketing Strategy That Targets Parents
Again, it’s important to remember that the parents are the ones that are going to spend money, so you must build a marketing plan that targets parents specifically. Team up with mom blogs and online influencers, focus on social media apps with a wider adult audience, and, most importantly, remember that parents are looking for authenticity and community. It doesn’t matter if a parent is new or seasoned—being a parent is hard. Parents look for advice and a place to feel heard and accepted. They also want to be the best parent possible, so you should market in a way that shows how your product can help them do just that.
Craft a Solid Business Plan
Once you have a solid idea of what you want to make, your intended audience, and your marketing strategy, you’re ready to start on your business plan. Your business plan outlines the exact path you intend to take to reach success. It helps you devise a strategy and makes lenders much more confident and willing to invest in your business. In addition, your business plan should also include an overview of your competitors, a retail strategy, and your financial forecast.
Arguably, your financial forecast will be one of the most important aspects of your business plan. It includes the price of raw materials, packaging, marketing costs, shipping costs, and how much you intend to sell your product for. You should also include the intended amount of expenses accrued and revenues earned over a period of time, from a year or up to about five years.
Now that you know how to create a children’s skincare line, remember that the best way to customize your products and meet FDA regulations is to work with a reputable wholesaler. Essential Wholesale & Labs is a wholesaler and manufacturing company that can customize your product through contract manufacturing. If you’re already a skincare pro and need help building your base, you can shop with us or start your own line with the help of our baby hygiene products.
