Indie Beauty

So you think you’re ready to jump into the deep end of the pool and sign your first retail distribution contract.  Good for you!  Before you do that, though, you’ll want to be sure you understand all the terms, negotiation opportunities, and relationship ‘must do’s’ to be financially successful with our retail partners. In this […]

Most indie beauty brands are striving to have their products sold in retail outlets, and we attended a 2-day summit on just this topic. We heard from retail buyers for national and international stores all the way down to individual spa managers. Here we outline the key takeaways from the numerous retail buyers and share […]

I just returned from Dallas last week after three very full days with the indie beauty team.  The first two days were spent at Beauty X learning all about the retail landscape from beauty buyers, retailers, beauty editors, and of course, leading indie beauty brands.  Over the coming weeks we’ll share what we learned, starting […]

Healthy-Looking Skin at Any Age Having a healthy-looking, glowing complexion is absolutely within reach through our 40’s and beyond. Reviewing your skincare routine is a good place to start. Knowing which ingredients are effective for helping mature skin look as healthy and beautiful as possible. The appearance of fine lines and wrinkles are part of […]

Vitamin C is a brightening and nourishing ingredient for the skin, and now is a great time to create your own product line based around it. Let’s talk about how to create it and what to include after a quick recap of the different Vitamin C options available to you.   Ascorbic acid (aka L-ascorbic) […]

One of the best parts of being in the beauty business is attending trade shows and events. Last week, Laura Badcock, EWL Vice President and Chief Formulator and I were able to attend the Indie Beauty Expo in Los Angeles, CA and, WOW! We were both impressed at the variety of products and the interesting […]

I can hardly believe we are about to turn the last page of the 2016 calendar. Where did this year go?  If you’re like most small businesses, you’ve already started your 2017 business planning, but probably plan to spend December balancing the consumer holiday shopping and party frenzy with the final touches of your plan. […]

Last week, Laura Badcock and I joined hundreds of  independent beauty business owners and brands in Manhattan, NY for a two-day whirlwind showcase event called Indie Beauty Expo.  The first night was a shopping event, where the pavilion was open to the public. Beauty product lovers and inspiration-seekers from NY and around the country poured into […]