If you have a lip balm business and are having trouble effectively marketing your product and making sales, you’re not alone. Luckily, there are methods you can use that can help you and your products stand out from the crowd. Read on to learn five tips for growing your lip balm business.
Know Who You Want To Sell To
Identify the ins and outs of your product and who will be the ideal consumer. While all lip balms are made to lock in moisture using occlusives and emollients, many lip balms have other features. Some focus on moisture, others are tinted, and some focus on using only organic ingredients. The qualities of your product determine the ideal consumer. For example, if you’re selling a tinted, plumping lip balm, you may want to direct your marketing toward adult women and not children.
Build Brand Identity
You want consumers to be able to pick your brand out from a crowd. Your brand and packaging should match the overall attitude and values of your business. Most importantly, you want to be easily recognizable, which means using simple and powerful imagery. For instance, if you’re selling an organic lip balm, a simple logo with a leaf that looks like a pair of lips shows what you’re selling, what it’s for, and what you value.
Use Social Media Wisely
You may want to market on as many social media apps and websites as you can, but this may be spreading yourself thin. Some products aren’t ideal for every platform, and not every platform has the audience you’re looking for. For example, millennials and Gen Z individuals tend to use apps like Instagram and TikTok. So if that’s who you’re selling to, then that’s where you want to advertise.
Take Quality Photos
A lot of your marketing is going to come down to quality images, especially on social media. High-quality imagery allows people to see clearly what they’re buying, which helps online sales. Always aim to produce quality digital media. You may even want to reach out to a freelance photographer or editor, who will ensure professional quality in this area of your marketing.
Write Compelling Product Listings
The best tip for growing your lip balm business is learning how to write a compelling product listing. Don’t be afraid to get detailed and use the word you. The more a customer can visualize themselves using a product, the more likely they are to buy it. Talk about your ingredients, the smell, the texture, why you’re selling it, and what it’s for. While you don’t want to write paragraphs of information, you do want sentences that use buzzwords—such as hydrating or buttery— and that are dense with pertinent details.
If you’re looking to start your own lip balm business and don’t know where to start, Essential Wholesale & Labs sells bulk salve base, so you can start customizing the perfect lip balm today.
